Web Strategy and Planning

Content Optimization

Communication and Marketing

Information Technology

A little bit about me

Over 19+ years of experience on web and e-commerce solutions for start-ups and medium-sized businesses. Expertise includes hands-on directing of web projects from strategy through full life cycle development, launch, and post implementation support. Client-focused with strong relationship building skills. Collaborative management style bridges gap between internal teams, vendors and clients. Strengths include:

  • Website & conversion optimization
  • User interface & user experience
  • Analytics and Marketing
  • Information architecture
  • Project and Product management
  • Business analysis
  • Platform evaluation & selection
  • Conversion optimization

Why I love what I do

There are three aspects of technology and web development that I am passionate about:

  1. Understanding the value proposition of a business and reflecting that in the design of a product or webiste
  2. Creating usable content that not only informs users but also is useful and develops trust with a business
  3. Developing communication channels that develops loyalty with its customers and promotes the messages of the brand

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